Pay Per Click Engines

Pay-per-Click engines, along with pay-for-placement and pay-for-ranking engines, are highly effective ways to attract cheap and targeted traffic. The way it works is that as surfers use these search engines to find things that interest them, your site is listed is a designated area for the keywords that you have chosen. In the case of pay-per-click engines, you bid on keywords that are related to your site. Some keywords are as cheap as 1 cent per click, but the popular, more search for terms go for a much higher price. Keep in mind that even a cent-per-click can add up quickly given lots of traffic is driven to your site.

The following is a summary of pay-per-click engines. A rule of thumb to getting better click-through-rates is to use the keywords in the title as well as the description. Surfers are more inclined to click on a link that is related to their search.

Overture
With Overture, you set the price you're willing to pay for each customer who clicks on your listing. Unlike direct mail, you won't have to pay for mailing lists, printing or postage, and you won't pay for impressions as with banner ads and tiles. You pay only for the interested customers who actually click through to your site.

FindWhat.com
The FindWhat.com Network is comprised of hundreds of high quality, high traffic destination websites and search engines like: CNET's Search.com, Excite, Webcrawler, MetaCrawler, Dogpile, and Microsoft Internet Explorer Autosearch. Your FindWhat.com keyword ad will be shown on these partner sites. Highly targeted advertising that is also pay-per-click advertising-you only pay for your advertising after it has performed for you: when a prospect actually clicks upon your ad and is delivered to your website.

GoClick.com
GoClick is a pay-per-click search engine. You can promote your site to thousands of potential customers for as little as 1 cent per click. Our vast search network handles over 350 million searches per month and delivers traffic to over 20,000 advertisers.

7Search.com
Instantly rank your web site 1st on our search return list under the keywords of your choice. By bidding for placement, you will appear in 35% of the top 150 search engines in English-speaking countries. It takes less than seven minutes to become an advertiser. Plus, you only pay your bid amount when a surfer actually visits your site, which means you bid to appear free!

Kanoodle.com
ContextTarget™, featured on some of the Web's biggest names including CBS MarketWatch, puts control back in your hands. ContextTarget™ puts your ads alongside editorial content instead of within search results. KeywordTarget™, Kanoodle's Search product, lists your site quality search engines across the Net. You bid on keywords that describe your site, and your bid determines your ranking throughout our network. Kanoodle is currently offering a free $10 trial account to new users.